What is live streaming?
Live streaming is the broadcasting of real-time, live video to an audience over the internet. All you need to be able to live stream is an internet enabled device, like a smart phone or tablet, and a platform to broadcast on. You can liken it to an news broadcaster or shows like Big Brother, where the phrase 'You are live, please do not swear!' was made popular.
Why are live streaming platforms so popular?
Live streaming is highly appealing to children and young people as it presents the chance for them to be a creator, a presenter and to be seen by an audience. You can broadcast anything you are doing across the world without delay or edit. With the popularity of live streaming platforms, continuing to rise, other more conventional social media platforms have branched out into the world of live streaming
What are the opportunities and risks of live streaming?
The inspiration to live stream takes its lead from reality TV and YouTube, however it is uncensored, unedited and unrehearsed. Used in positive ways it can be a campaigning tool, create identity, showcase talent and develop skills in communication.
When thinking of the motivations for live streaming it can help to think about young people’s developmental stages. Self-preservation is really important for teenagers, and sharing something and having people show an interest in the present moment you are broadcasting can feel like the ultimate confidence and ego boost. This immediacy combined with the pleasure of affirmation through ‘likes’ and positive comments speaks directly to the adolescent brain.